Friday, March 13, 2009

G-dcast: The Power of Visuals

What is G-dcast?

As defined on their site (, "G-dcast is a place to watch cartoons based on the story Jews are reading in the Torah this week."

This week, I am the lucky narrator. I discuss the story of the Golden Calf, and my words are animated by the incredibly talented Nick Fox-Gieg.

Parshat Ki Tisa from

More Torah cartoons at

In my discussion, I talk about the power of sight. The seriousness of the sin of worshipping the calf is only truly recognized when God and Moses see it with their own eyes.

This message about sight really hit home for me months after the initial recording, when I actually saw my words come to life through the animation!

A famous study at UCLA tried to answer the question, "What makes the most impact on an audience?"

The study revealed that only 7% of the impact comes from the words you say.

37% is the sound of your voice.

And a whopping 56% is what the audience sees when they listen to you. (stance, movement, visuals, eye contact, etc.)

So the key to making your content stick is to reinforce it with your body and your visuals - and especially with eye contact.

What makes G-dcast so powerful is the simultaneous audio and visual expression. Each reinforces and enriches the other.

From the Green Room:
Synchronize what you say with what you do with your body. Watch


Carl Perkins said...

Fantastic dvar torah -- and delivered in less than four minutes!
Yasher Koach!

Anonymous said...

Wow, SG -- what a splendid use of voice to draw in the listener and convey depth of meaning. And you did this with a warmth and simplicity of style that trumps any rhetorical artifice. I second that Yasher Koach!

Sarah Gershman said...

Thank you for the kind feedback!


Ilana said...

first of all- awesome idea and beautiful execution. This conception is deeply grounding in Jewish legal discourse as well with the premise that "eino shmiya dome l'reiya- one can not compare the impact that is made in listening to that which is made by seeing" (Mechilta, Parshat Yitro) It is oft quoted in the Talmud as justification for preffering the testimony of a witness who herself saw the event above one who heard of it.- Thanks Sarah G!