Sunday, February 7, 2010

Candidate Sam Arora: Getting Right to the Point

Watch this video of Sam Arora, who is running for Maryland House of Delegates (Montgomery County, District 19):

Arora starts off by saying, "Hi, I'm Sam Arora, and I'm at the intersection of Georgia Ave and Layhill Rd, just a couple miles from where I live in Silver Spring."

Often speakers waste time at the beginning establishing their credibility. By the time they get to their message, the audience has lost interest.

Arora gets right to the point. By physically placing himself at a busy intersection then identifying his street names as just a couple of blocks from his home, Arora wastes no time and instead accomplishes three things at once:

1. He demonstrates his credibility as a local.

2. He shows a willingness to get out on the streets.

3. He shows a visual example of the particular problem he is trying to solve.

Unfortunately, the traffic behind him is not actually all that heavy, but he nevertheless gets his point across!

From the Green Room: Don't waste time at the beginning of your speech with too much personal background information. State only what your audience needs to know in order to be able to make your message compelling and believable. Get right to the point.

Today marks the One-Year Anniversary of this blog. It has been a terrific year. Thank you to my readers!

1 comment:

Anonymous said...

Congratulations on the blog anniversary! This reader finds yours to be one of the most original & lucid voices in the realm of presentation coaching.

On the subject of today's post, in my experience, some of the worst offenders in providing too much personal information are not the speakers themselves but rather hosts or modertors who mindlessly read a speaker's bio instead of framing an introduction that intriguingly sets the stage for the presentation.