Last night, I got a message on my iPhone asking me to download recent updates.
I get messages like these from Firefox all the time. Rarely do I pay attention.
But the one from Apple got my attention. Why?
Unlike Firefox, Apple told me specifically what the updates would do. In simple, concrete language, I learned which problems the updates would fix and how they would make my phone better.
So often speakers make the mistake of jumping into the substance without first explaining what they're there to do in the first place. The result? People lose attention.
From the Green Room: Early in your presentation, tell your audience what you're there to do - and how it will impact them. If you communicate clearly where you're taking them, your audience will be more likely to stay with you.