Tuesday, March 20, 2012

Kony 2012: The Power of a Story

What makes the beginning of the Kony 2012 video so gripping? 

Rather than focus on the broad issue and facts about Joseph Kony's horrific crimes, the filmmaker hones in on the story of a single child - Jacob. Using concrete details, vivid language, and of course - pictures, he makes us care about the issue right from the start:

From the Green Room: If you want to move people to action, before you give them the facts, try telling them a story.

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