Can You Dig It: Meeting Your Audience Where They Are

Watch this video by two candidates from Maryland's 6th district: Jordan Hadfield (State Senate) and Todd Crandell (House of Delegates):



Despite the poor quality of the video, the message is brilliant.

By offering to get out there and shovel citizens' walkways, Hadfield and Crandell demonstrate a willingness to roll up their sleeves and get to work.

What's more, they communicate a precise understanding of the fundmental physiological needs of the community at the present moment.

Shovels in hand, they turn the inconvenience and isolation of a blizzard into a powerful opportunity connect with voters.

From the Green Room: Before you speak to any audience, try to figure out what they need most at this very moment. Once you identify that need, figure out a way to address it.