What is the best part of any July 4th fireworks display? The ending of course!
Why should speeches and presentations be any different?
So often speakers end a presentation with Q and A.
This is a mistake.
Why end on such a vulnerable, unpredicable and potentially unexciting note? Why end your presentation with someone else's question instead of with your message?
People remember most what they hear first and last. So often we think much more about how we begin a presentation and hardly at all about how to end it.
From the Green Room: End with fireworks. Put your Q and A second to last. Close with your best material.