Clearly, Anne Hathaway and James Franco bombed as hosts of this years' Academy Awards.
Their downfall can be summed up in one word:
From the moment they stepped on stage, Hathaway and Franco lowered their status. They managed to appear even younger and sillier than they actually are. Franco acted as though the evening were a joke, and Hathaway acted like a star-struck teenager. Both did not act hosts, but rather like annoying kids taking over a grown-up party. And as a result, they lowered the status of the entire event.
Another word for the host of an event is "Master of Ceremonies." The key word here is "master." The MC's job is not just to keep things moving, but to do so masterfully - with a sense of authority and grace, thus elevating the event.
This was painfully highlighted when Hathaway and Franco introduced Billy Crystal who then
"introduced" Bob Hope. For a brief moment, we were reminded of what a host is actually supposed to do.
From the Green Room: The next time you MC an event, be masterful. Remember, you are the host - not the guest, and your job is to elevate - not to ingratiate. Rather than lavish praise upon the other speakers and the audience, (which many of us are tempted to do), aim to bring a sense of dignity, respect, and elegance to the affair.