Before you sit down to write your speech, ask yourself, "How do I want the audience to feel when they listen to me?"
If you are clear about this in your own mind, it will come through in your words and in your delivery. Make sure that your emotional intent is an active verb. For example, your goal should be to motivate, not “to be motivational.”
Here is a list of emotion verbs from the fabulous book Leadership Presence, by Belle Linda Halpern and Kathy Lubar. (Penguin Group, New York, NY 2004) (http://www.amazon.com/
From the Green Room: Make Them Feel It!