Wednesday, February 25, 2009

See How Bono Uses Public Narrative

Watch this video of Bono's speech at the National Prayer Breakfast in 2006.

Bono brilliantly uses the Public Narrative storytelling method. (see my last post if you want to learn what public narrative is.)

Bono begins with his story of religious struggle - the Story of Self. He then connects his story to the religious leaders in the room - the Story of Us. Finally, he gives the audience a mission - using the language of religion - to give one percent of the federal budget to the poor. This is the Story of Now.

From the Green Room: Climb the Highest Mountain. Run through the Fields. Learn from Bono.

1 comment:

Anonymous said...

So true! This helps explain how Bono works his magic... now if the new album only took this to heart!